A stakeholder is anybody with an interest in the business.

Starbucks Stakeholders:

  • Employees
  • Shareholders
  • Customers
  • Government
  • Suppliers
  • Local community
  • Competitors
  • Pressure groups
  • Charities

Stakeholders can be categorized as either internal or external. An internal stakeholder is part of the business, whereas an external stakeholder is not.


  • Employees
  • Shareholders


  • Customers
  • Suppliers
  • Local Community
  • Competition
  • Charities
  • Pressure groups

Stakeholder needs should be considered when making decisions. This can help to avoid resistance to change.

  • Businesses use stakeholder mapping to help inform decision-making
    • Stakeholder mapping the relative power of each stakeholder group against the degree of interest
    • This helps inform managers pm how important each stakeholder group is and therefore how involved they should be in the decision-making process.

StakeholderExample of needs
CustomersProduct or service
EmployeesGood pay
ShareholdersDividend Payments
GovernmentTax and Regulations
CommunityRespect local area
SuppliersFrequent sales
Financial InstitutionLoan repayments

Influences on the relationship with stakeholders

  • Leadership style
  • Mission and objectives including:
    • Financial
    • Social
    • Ethical
    • Environmental
  • Stakeholder power and interest
  • Market conditions including competition
  • External influences (eg, legislation)
  • Business Form



  • Based on intuition, gut feel and experience
  • Key benefit - very quick!
  • But hard to justify for business decisions involving significant risk.


  • Based on data and analysis
  • Downside: time-consuming and costly; no guarantee of the right decision.
  • Increasingly common and automated, supported by Big Data and data analytics

Decision-making is continued here