Kurt Lewin argued that successful businesses tend to be constantly adapting to their environment and changing rather than being inflexible.

  • Force field analysis provides an overview of the balance between forces driving change in a business and the forces resisting change

  • Score forces for and against a change on a scale of 1-5
  • Total up the scores for each side, if resistance is greater than driving, then the change may be difficult to achieve and driving forces should be increased, or restraining forces decreased.