Key Term: A start-up is a new business enterprise, formed by one or more entrepreneurs.


  • A catalyst for the creation and growth of a business
  • fulfil their dreams
  • calculated risk taker
  • organise all the resources
  • find and fill gaps in the market

Case Study: Olio

An app that deals with improving waste management in the modern world.

  • Part of the solution
  • about carbon footprint, ethics, net 0, level target
  • app - tackle waste by connecting neighbours
  • 30,000+ volunteers
  • Food in 21 minutes (people can send and receive food for free within this time)
  • Nonfood less than 2 hours (same as food, but for shampoo etc etc)
  • Founded by Tessa Clarke


  • improve the app
  • B-B proposition
  • international expansion
  • 1 billion user by 2030

Involving restaurants, supermarkets, food distributors to reach net 0 waste

  • 6 million users
  • Their aim is for their customers to be part of the solution, and not just contribute, as to make the system a whole lot stronger and to bring about awareness of food waste.

Key Term: A mission is a qualitative statement of the business aims.

Key Term: An aim is a long term plan from which objectives are derived.

Key Term: An objective is a target which must be achieved in order to realise the stated aim. A time assigned target is derived from the goals and set in advanced of strategy.

The mission statement is the overriding goal of the business. The reason for the business’s existence. A strategic perspective or a vision for the future. Excites, inspires, motivates and guides.

Continued in Business Objectives

Mission Statements Homework

1: Netflix

We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.

2: McDonald’s

Our mission is to make delicious feel-good moments easy for everyone.

3: Coca Cola

to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.

4: Google

to organize the world’s information and make it universally accessible and useful.

5: Amazon

We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.