Organisations need to change in order to respond and adapt to the continual pressure of internal and external developments.

  • Business is likely to lose competitive edge and fail to meet the need of customers
  • Business fail to take advantage of developing new technologies
  • Customers need change creating demands for new products and providing opportunities
  • Enables a business to grow and compete in its markets more effectively
  • Helps an organisation cope with globalisation and other change in external environment
  • Some companies initiate change in order to improve efficiency and productivity. This can help attract new customers, improve customer satisfaction and reduce costs of production.