• Porter suggested two overall business strategies that could be followed in order to gain competitive advantage
  • Porter argued that differentiation and low cost are effective strategies for firms to gain a competitive advantage

Stuck in the Middle

  • Low cost and differentiation

Differences between Bowman and Porter

  • Bowman focuses on price to customer rather than cost to business
  • Highlights a full range of options open to a business whereas Porter only looks at a few distinct choices in terms of positioning