- Porter suggested two overall business strategies that could be followed in order to gain competitive advantage
- Porter argued that differentiation and low cost are effective strategies for firms to gain a competitive advantage
Stuck in the Middle
- Low cost and differentiation
Differences between Bowman and Porter
- Bowman focuses on price to customer rather than cost to business
- Highlights a full range of options open to a business whereas Porter only looks at a few distinct choices in terms of positioning